Sustainability goes beyond good intentions. It requires structural change. Every step in the turf lifecycle is being reassessed to cut impact and create long-term value – from design and production to reuse and recycling. The future of turf must be circular, climate-resilient and built to last, for people, sport and planet.
For us, sustainability means responsibility: for the materials we use, the people we employ, and the communities we impact. We design products that last longer, use fewer resources, and can be fully recycled at end of life. Our ambition is 100% circularity: every turf system collected, every polymer recovered, every field given a second life. But sustainability also lives in our culture, in the way we care for safety, inclusion, and fairness across more than 40 companies worldwide.
Climate change and resource scarcity demand new thinking. As creators of the surfaces people play on, we know our responsibility extends beyond the field. Every choice in material, process, and design shapes the planet we share. Sport connects people and improves wellbeing, but it should never harm the environment. That’s why we innovate, reducing water use, eliminating microplastics, and designing for circularity through systems like Pure EP, Pivot®, and ONE-DNA™. Sustainability drives progress. For us, performance, planet, and wellbeing are one and the same, the foundation for a future where everyone can keep playing.
